You spend 20%-50% of your annual marketing budgets on Trade and Consumer promotions. Optimally allocate your Promotion Budgets using our accurate assessments of the true Incrementality generated by Trade and Consumer Promotions, at a fraction of the cost you pay other Analytical vendors. Our leading technique - EZPromo, provides assessments using household/consumer level Frequent Shopper Data or Panel Purchase Data. The assessments of EZPromo are more insightful, accurate, and cheaper than other approaches from other Analytical vendors.     Use EZPromo

    EZPromo: Accurately assess the impact of Consumer and Trade Promotions based on data commonly available to most CPG manufacturers and retailers: Frequent Shopper Transaction Data and Shopping Panel Data.

• WHY USE EZPromo?

  There are two benefits of using EZPromo for assessing the impacts of Trade and Consumer Promotions:

  • More Insightful Assessment: EZPromo provides a three-component assessment of Promotions that other approaches do not.
    
    
    • Incremental Impact: is the new volume generated by a Promotion.
      
      
    • Subsidized Impact: is the undesirable subsidies provided by a Promotion.
      
      
    • Share Sustenance Impact: is the market share sustenance benefit provided by a Promotion.
      
    
    None of the approaches that are marketed by leading marketing practitioners or academics help in getting these three-component assessments of either Trade or Consumer promotions.
    
    
  • More Accurate Assessment: EZPromo provides impact assessments that are free from errors that occur when using traditional approaches:
    
    
    • Data specification errors: Use of inappropriate data to assess promotions.
      
      
    • Model Specification errors: Most models are additive (or log-additive) in nature.
      
      
    • Estimation errors: Either Bias or Inefficiency in estimates underlying the promotion impact assessments.
      
      
  • Cheaper Assessment: EZPromo provides assessments at a fraction of the price charged by other analytical vendors.
    
    

• WHEN TO USE EZPromo?

  Within 2-3 weeks of the completion of a Consumer or Trade Promotion, EZPromo can be used to analyze its impact.