Redefining Marketing Analytics
View the Strategic Competitive Landscape for your Category
Use EZCompete

Pricing Details

Sample Outputs

Category Managers and Brand Managers

Visualize the Strategic Competitive Landscape for your Category, and its evolution over a year or more. Take a close look at how competition within your Category has changed/evolved last year, before making this year’s decisions on your marketing budget allocations.

  • Competitive Insights:Which competing SKUs/Brands are the biggest competitors to your SKUs? Within each competitive group, what is the extent of share that is susceptible to loss from these competing Brands/SKUs?
  • Segment Insights:Which groups of households buy each of the SKUs?
  • Cannibalization Insights:The extent of cannibalization that exists within your own brands?
  • Changes over Time:The patterns of inter-brand/SKU competition changes last year?

Use EZCompete to understand the Strategic Competitive Landscape within your Category. Uze EZCompete to visually lay out the competitive landscape before you.     Use EZCompete

  • What is EZCompete?

    EZCompete: Lays out Strategic Competitive Landscapes for a Category using Frequent Shopper Transaction Data or Shopping Panel Data.

    Using EZCompete, Category and Brand managers can generate Strategic Competitive Landscapes for their Categories based on two major data sources:

    • Data based on Household Panels, or
    • Frequent Shopper Data from Retailers

  • Why use EZCompete? Currently, there is no known analytical tool that lays out a fact-based Strategic Competitive Landscape within a Category. EZCompete provides Category Managers and Brand Managers a visual Landscape of the competition within their Categories.

  • When to use EZCompete? At the beginning of the Category Planning cycle, before the Budget Allocation Process commences.

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