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Redefining Marketing Analytics
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Skip Navigation LinksHome > Products > EZCompete
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View the Strategic Competitive Landscape for your Category
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Use EZCompete
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Pricing Details
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Category Managers and Brand Managers |
Visualize the Strategic Competitive Landscape for your Category, and its evolution over a year or more. Take a close look at how competition within your Category has changed/evolved last year, before making this year’s decisions on your marketing budget allocations.
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Competitive Insights:Which competing SKUs/Brands are the biggest competitors to your SKUs? Within each competitive group, what is the extent of share that is susceptible to loss from these competing Brands/SKUs?
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Segment Insights:Which groups of households buy each of the SKUs?
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Cannibalization Insights:The extent of cannibalization that exists within your own brands?
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Changes over Time:The patterns of inter-brand/SKU competition changes last year?
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Use EZCompete to understand the Strategic Competitive Landscape within your Category. Uze EZCompete to visually lay out the competitive landscape before you.
Use EZCompete
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What is EZCompete?
EZCompete: Lays out Strategic Competitive Landscapes for a Category using Frequent Shopper Transaction Data or Shopping Panel Data.
Using EZCompete, Category and Brand managers can generate Strategic Competitive Landscapes for their Categories based on two major data sources:
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Data based on Household Panels, or
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Frequent Shopper Data from Retailers
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Why use EZCompete?
Currently, there is no known analytical tool that lays out a fact-based Strategic Competitive Landscape within a Category. EZCompete provides Category Managers and Brand Managers a visual Landscape of the competition within their Categories.
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When to use EZCompete?
At the beginning of the Category Planning cycle, before the Budget Allocation Process commences.
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Sample Output Notificaton |
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Copyright @ 2016 Suman Inc. |
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