Analytical Excellence Since 1996
Driving Business SUccess through
Marketing ANalytics
Suman API Gateway
High-performance API access to proprietary algorithmic engines.
Regularized Quantile Regressions
Advanced quantile-based regularized regressions performing multi-quantile optimization. Outperforms Quantile Regression and Quantile Boosting.
Extremely Robust Regressions
Maximally-Robust Linear Model for accurate ROI and elasticity estimates. Outperforms Quantile and HuberT.
Doubly Robust Regularized Regressions
Engineered to provide robust predictive modeling with resilience to extreme data and missing values.
Advanced Hybrid Factor Analysis
Continuous and discrete factor decomposition for hybrid datasets.
Stochastic K-mcube Honest Clustering
Batch-based stochastic partitioning for Big Data containing millions+ data points with mixed variable types.
K-mcube Honest Clustering
State-of-the-art O(N*k*P) execution speed for mixed datasets containing Numeric, Rank, and Categorical variables.
The Foundation
Decades of expertise in Marketing Science and Econometrics.
EZConjoint™
Choice-Based Conjoint (CBC) analysis engineered for new product concept testing and optimal feature level selection.
EZPredict™
High-precision predictive classification statistical model that maximizes customer conversions and improves customer acquisition ROI.
EZMap™
Captures a Brand's Distinctiveness and its unique positioning in the consumer perception space, powered by Heterogeneous Hybrid Factor Analysis (HHFA).
EZSegment™
Comprehensive customer-centric approach to market segmentation incorporating needs, attitudes, behaviors, demographics, and other relevant variables, leveraging hybrid K-mcube clustering to redefine corporate marketing strategies.
EZRecommend™
High-performance recommendation engines (HHFA + Supervised Learning) for online streaming and e-commerce platforms, coupled with custom enterprise vector embeddings for Agentic AI and LLM workflows.
EZCompete™
Identifies SKU-level threats and quantifies susceptibility.
EZPromo™
Analyzes lift and profitability to clarify sales volume trade-offs.