Analytical Excellence Since 1996
Driving Business SUccess through
Marketing ANalytics
Suman API Gateway
High-performance API access to proprietary algorithmic engines.
Regularized Quantile Regression
Advanced quantile-based regularized regressions performing multi-quantile optimization. Outperforms Quantile Regression and Quantile Boosting.
Extremely Robust Regressions
Maximally-Robust Linear Model for accurate ROI and elasticity estimates. Outperforms Quantile and HuberT.
Doubly Robust Regularized Regressions
Engineered to provide robust predictive modeling with resilience to extreme data and missing values.
Advanced Hybrid Factor Analysis
Continuous and discrete factor decomposition for hybrid datasets.
View Public API Specs →Stochastic K-mcube Honest Clustering
Integrates localized random sampling mechanics with Honest Clustering.
View Public API Specs →K-mcube Honest Clustering
Clusters variables on different measurement scales honestly.
View Public API Specs →The Foundation
Decades of expertise in Marketing Science and Econometrics.
EZPredict™
High precision predictive modeling for categorical and continuous outcomes.
EZMap™
Identifies unique brand axes and positioning opportunities.
EZSegment™
Goal-based approach leveraging weighted hybrid clustering.
EZCompete™
Identifies SKU-level threats and quantifies susceptibility.
EZPromo™
Analyzes lift and profitability to clarify sales volume trade-offs.