Analytical Excellence Since 1996

Driving Business SUccess through
Marketing ANalytics

Suman Analytics Gateway

High-performance API access to proprietary algorithmic engines.

K-mcube Honest Clustering

Clusters variables on different measurement scales honestly.

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Fully Deployed for immediate use. Accessible via cloud-native API.

Robust Predictive Engine

Engineered to provide regularized, doubly robust regressions.

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Fully Deployed. Mathematical framework remains stable to outliers and missing data.

Stochastic K-mcube Honest Clustering

Integrates localized random sampling mechanics with Honest Clustering.

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Fully Deployed. Optimized for big-data environments.

Advanced Hybrid Factor Analysis

Continuous and discrete factor decomposition for hybrid datasets.

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Fully Deployed. High-precision decomposition of mixed-scale factors.

Median Absolute Deviation (MAD) Regression

Maximally-Robust Linear Model for accurate ROI and elasticity estimates. Outperforms Quantile and HuberT.

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Fully Deployed. Provides superior robustness against outliers for sensitive business metrics.

The Foundation

Decades of expertise in Marketing Science and Econometrics.

Grounding corporate strategy in mathematical systems.

EZPredict™

High precision predictive modeling for categorical and continuous outcomes.

Used for customer prospecting and risk decisions where high accuracy is the primary ROI driver.

EZMap™

Identifies unique brand axes and positioning opportunities.

Deploy when re-assessing brand strategy in response to new competitive market entrants.

EZSegment™

Goal-based approach leveraging weighted hybrid clustering.

Identify targetable market segments for product design, placement, and pricing.

EZCompete™

Identifies SKU-level threats and quantifies susceptibility.

Essential for establishing defenses against market share erosion.

EZPromo™

Analyzes lift and profitability to clarify sales volume trade-offs.

Optimizes promotional spend by identifying which strategies drive true incremental profit.