Analytical Excellence Since 1996
Driving Business SUccess through
Marketing ANalytics
The Foundation
Our principal brings decades of expertise in Marketing Science, Econometrics, Consumer Behavior, and Data Science.
Grounding corporate strategy in mathematical decision systems.
EZPredict™
High precision predictive modeling for categorical outcomes. Outperforms standard classification procedures in high-dimensional environments.
Used for acquisition and classification decisions where high accuracy and precision are the primary ROI drivers.
EZMap™
Utilizes Hybrid Factor Analysis and Multidimensional Scaling to identify unique brand axes and positioning opportunities.
Deploy when re-assessing brand strategy and brand positioning in response to new competitive market entrants.
EZSegment™
A goal-based approach leveraging weighted hybrid clustering to identify actionable market segments based on 360 degree consumer data.
Identify targetable market segments for product design, placement, digital and traditional media, and pricing.
EZCompete™
Identifies SKU-level threats and quantifies susceptibility through rigorous share-of-wallet analysis.
Essential for category planning and establishing defenses against market share erosion.
EZPromo™
Analyzes lift and profitability to clarify the trade-off between sales volume and margin preservation.
Optimizes promotional spend by identifying which strategies drive true incremental profit.