Analytical Excellence Since 1996
Driving Business SUccess through
Marketing ANalytics
Suman Analytics Gateway
High-performance API access to proprietary algorithmic engines.
K-mcube Honest Clustering
Clusters variables on different measurement scales honestly.
View Public API Specs →Fully Deployed for immediate use. Accessible via cloud-native API.
Robust Predictive Engine
Engineered to provide regularized, doubly robust regressions.
View Public API Specs →Fully Deployed. Mathematical framework remains stable to outliers and missing data.
Stochastic K-mcube Honest Clustering
Integrates localized random sampling mechanics with Honest Clustering.
View Public API Specs →Fully Deployed. Optimized for big-data environments.
The Foundation
Decades of expertise in Marketing Science and Econometrics.
Grounding corporate strategy in mathematical systems.
EZPredict™
High precision predictive modeling for categorical and continuous outcomes.
Used for customer prospecting and risk decisions where high accuracy is the primary ROI driver.
EZMap™
Identifies unique brand axes and positioning opportunities.
Deploy when re-assessing brand strategy in response to new competitive market entrants.
EZSegment™
Goal-based approach leveraging weighted hybrid clustering.
Identify targetable market segments for product design, placement, and pricing.
EZCompete™
Identifies SKU-level threats and quantifies susceptibility.
Essential for establishing defenses against market share erosion.
EZPromo™
Analyzes lift and profitability to clarify sales volume trade-offs.
Optimizes promotional spend by identifying which strategies drive true incremental profit.