Analytical Excellence Since 1996

Driving Business SUccess through
Marketing ANalytics

Suman API Gateway

High-performance API access to proprietary algorithmic engines.

Regularized Quantile Regressions

Advanced quantile-based regularized regressions performing multi-quantile optimization. Outperforms Quantile Regression and Quantile Boosting.

See Predictions & ROI Proof → View API Specs →
Fully Deployed. Provides robust quantile error minimization, beating best-in-class predictive models by a wide margin.

Extremely Robust Regressions

Maximally-Robust Linear Model for accurate ROI and elasticity estimates. Outperforms Quantile and HuberT.

See Predictions & ROI Proof → View API Specs →
Fully Deployed. Provides superior robustness against outliers for sensitive business metrics.

Doubly Robust Regularized Regressions

Engineered to provide robust predictive modeling with resilience to extreme data and missing values.

See Predictions & ROI Proof → View API Specs →
Fully Deployed. Mathematical framework remains stable to outliers, extreme data, and missing values.

Advanced Hybrid Factor Analysis

Continuous and discrete factor decomposition for hybrid datasets.

See Predictions & ROI Proof → View API Specs →
Fully Deployed. High-precision decomposition of mixed-scale factors.

Stochastic K-mcube Honest Clustering

Batch-based stochastic partitioning for Big Data containing millions+ data points with mixed variable types.

See Complexity & Proof → View API Specs →
Fully Deployed. Scales up naturally for large-scale enterprise datasets.

K-mcube Honest Clustering

State-of-the-art O(N*k*P) execution speed for mixed datasets containing Numeric, Rank, and Categorical variables.

See Complexity & Proof → View API Specs →
Fully Deployed for immediate use. Bypasses intractable O(N²) distance calculations.

The Foundation

Decades of expertise in Marketing Science and Econometrics.

Grounding corporate strategy in mathematical systems.

EZConjoint™

Choice-Based Conjoint (CBC) analysis engineered for new product concept testing and optimal feature level selection.

See Predictions & ROI Proof → View API Specs →
The industry gold standard methodology for product optimization. Outperforms Hierarchical Bayes (HB) and MNLogit in holdout test accuracy.

EZPredict™

High-precision predictive classification statistical model that maximizes customer conversions and improves customer acquisition ROI.

See Predictions & ROI Proof → View API Specs (Coming Soon) →
Outperforms Gradient Boosting, XGBoost, Random Forest, and Multinomial Logistic across many commercial datasets. Captures critical minority customer segments directly from natural distributions—even when competing enhanced tree models are bolstered with synthetic oversampling (SMOTE).

EZMap™

Captures a Brand's Distinctiveness and its unique positioning in the consumer perception space, powered by Heterogeneous Hybrid Factor Analysis (HHFA).

See Perceptual Rigor & Proof → View HHFA Engine Specs →
Deploy when re-formulating brand strategy in response to new competitive market entrants or changes in positioning of currently competing brands.

EZSegment™

Comprehensive customer-centric approach to market segmentation incorporating needs, attitudes, behaviors, demographics, and other relevant variables, leveraging hybrid K-mcube clustering to redefine corporate marketing strategies.

See Strategic Framework & Proof → View Base API Specs → View Stochastic API Specs →
Identify target market segments for formulating differentiated and segment-specific marketing strategies.

EZRecommend™

High-performance recommendation engines (HHFA + Supervised Learning) for online streaming and e-commerce platforms, coupled with custom enterprise vector embeddings for Agentic AI and LLM workflows.

See Recommendation Benchmarks → View HHFA API Specs →
Outperforms Factorization Machines and standard Transformers for online entertainment platforms and LLM contextual memory.

EZCompete™

Identifies SKU-level threats and quantifies susceptibility.

Essential for establishing defenses against market share erosion.

EZPromo™

Analyzes lift and profitability to clarify sales volume trade-offs.

Optimizes promotional spend by identifying which strategies drive true incremental profit.
Expanded Benchmark View